Fish & chips swim into a
digital world
FAMOUS FISH BY COSTI TEAMS UP WITH AOPEN FOR A WORLD-FIRST GOOGLE SOLUTION
Australian seafood favourite Famous Fish by Costi has cast its net over the digital world, transforming its stores with interactive menu boards and express ordering technologies from digital signage leader AOPEN and platinum partner Nuon, that has boosted transaction value by nearly 29%.
Famous Fish, a family-owned retailer of premium-quality seafood, is the first business in the world to adopt end-to-end Google Commercial Chrome technology. The recently released hardware and software platform, developed by Google and AOPEN, is designed specifically for high-use Retail and Quick Service Restaurant (QSR) environments.
Famous Fish director Jon Sully says the technology investment is part of the company's commitment to innovation and customer service.
"We're one of Australia's oldest restaurant brands, established in 1958, and one of the reasons for our longevity is that we continually innovate the business and respond to what customers want. Our shops are high-traffic environments so we needed technology that was robust, responsive and durable, as well as being user-friendly," Jon Sully says.
Nuon, AOPEN’s preferred integrator, suggested deploying Google Commercial Chrome due to its reliability and security, according to Ian McCall, Managing Director, Nuon.
"The solution needed to be robust and secure, and deployed rapidly and cost-effectively. We chose the new Google/AOPEN Commercial Chrome range because no other platform offers the same level of commercial performance and manageability via Chrome Device Management. Famous Fish was also able to test multiple use cases in a Chrome environment," Ian McCall says.
Combining self-service touch screens, payments and dynamic menu boards, the Commercial Chrome technology is already providing a huge return on investment, increasing brand awareness and boosting customer spend.
"Our customers spend far more when they use digital self-service technology via AOPEN’s Commercial Chromebase. At our newly opened Fountain Gate franchise, our average transaction value is 28.7% higher when customers have the autonomy and time to consider their purchase, and order it themselves in-store. We're confident this will continue, as customers become even more familiar with the self-ordering technology," Jon Sully says.
Famous Fish is also rapidly expanding and being able to centrally manage the Commercial Chrome Devices is key to growth – requirements easily met by Google’s Chrome Device Management.
Famous Fish stores have a strong design aesthetic that's inspired by the seaside. The company also wanted technology that would blend in a stylish and attractive way, and Google/AOPEN Commercial Chromebase products were ideal. Digital technology sits comfortably in an environment that features weathered white timber panelling, beach murals, and miscellaneous fishing paraphernalia.
“We’re very pleased with the way digital sits seamlessly in the stores without taking away any of the personality and history of the brand,” Jon Sully says.
Famous Fish, Fountain Gate, in Melbourne is the first new store to feature the Nuon digital solution. Other stores will follow the Fountain Gate blueprint and are scheduled for implementation soon.